Roadside litter campaign
Roadside litter is not a new problem, our beautiful country has been blighted by roadside litter for some time. We know that roadside litter poses a real threat to Scotland’s, already depleted, wildlife, it can pollute waterways, as well as an enormous expense to the public purse through costly and dangerous clean ups.
- 91% agree roadside litter creates a negative impression of Scotland
- 88% think roadside litter is a problem, rising from 69% in 2016
- 56% agree there is more roadside litter in Scotland than there was 12 months ago
What we've done
We have been working to tackle this issue for as long as we have been a registered Scottish charity – a found member of the Scottish Transport Litter Group, we led a number of collaborative attempts to drive action to tackle the issue. We secured funding from a number of sources to deliver campaigns and test interventions including:
Give Your Litter A Lift
Our Give Your Litter a Lift campaign ran from 2016-2019 and encouraged all road users in Scotland to respect our shared environment and do one simple thing to keep litter off our roads. Read our report
A9 Intervention
Keep Scotland Beautiful developed the A9 Roadside Litter intervention with partners as part of the National Litter and Flytipping Strategy Year 2 Action Plan (2024/2025). Together we sought to test the effectiveness of different communication messages and channels to address roadside litter. Read our report
Where we are now
No single organisation can solve the problem, it is only collaboration across sectors that will deliver the results we all want to see.
We need to focus on what we can achieve and remain optimistic.
We are calling for collaboration to drive forward a five-year roadmap to tackle roadside litter. We aim to:
- Create a collaborative coalition of organsiations to reduce roadside litter in Scotland.
- Continue to deliver interventions and test messages to create effective behaviour change campaigns.
- Increase knowledge transfer and good practice between coalition members and communities.
Work with us to test and share our campaign materials, supporting behaviour change in your communities.
Find out more
We published two blogs focussed on roadside litter to capture valuable insight from the community council, businesses and volunteers of Killiecrankie and share our journey of raising awareness of the roadside litter issue over recent years.
