Week of Action Summary
To build on the work carried out throughout the campaign within the Clyde Valley, we held a second targeted Week of Action, 14-20 September. The key aims were to continue to raise awareness of the source to sea pathway of marine litter, encourage others to spread campaign messaging and ultimately inspire action through participating in Clean Up events.
Over 3000 people engaged with our pledge to take action - from joining a litter pick, doing a #2minutecleanup, carrying out a litter survey or raising awareness and spreading the campaign messages. Our intensive social media presence over the week, including the run up to the event reached just under 116,000 people on twitter with over 600 people actively using the Upstream Battle hashtag to spread awareness even further.
And to top of the success of the week, Sally Clough from Belville Community Garden, an anchor group, was awarded Clean Up Scotland 'Hero of the Month' in recognition of her efforts and dedication to support the campaign.
We also ran a competition to see who could find the weirdest item over the week and this was awarded to one of our anchor groups, Friends of the River Calder for finding a selection of cassette tapes.
Check out the images captured from the week, including the weirdest find below.