We are pleased to offer accredited training that helps attendees make the link between their own lives and climate change, alongside outlining the practical steps to help tackle it.
Keep Scotland Beautiful supports community-led organisations to gain an instinctive understanding of the carbon impacts of their activities, and be able to make informed choices about the lower carbon options available to them. We also support community-led organisations to be more confident engaging with their communities and communicating about climate change. To do this we offer accredited ‘Carbon Literacy’ training and a range of online resources and tools.
Carbon Literacy for Communities:
Our 2-day ‘Carbon Literacy for Communities’ aims to get you up to speed with the science behind climate change and likely impacts, but more importantly it will build confidence to speak about climate change and identify opportunities to reduce carbon emissions in your community. The course is accredited by the award winning ‘Carbon Literacy Project’ and learners will have the opportunity to go forward for assessment and receive official certification (for a small fee).
Since starting to offer the country’s first ever accredited Carbon Literacy training course for communities, almost 100 attendees from Climate Challenge Fund projects from the Hebrides to the Scottish Borders are now certified as carbon literate. The initiative allows participants to make the link between their own lives and climate change, alongside outlining the practical steps to help tackle it.
We organised the training as part of our management of the Scottish Government’s Climate Challenge Fund which is supporting community-led projects to reduce local carbon emissions, improve their areas and help them to adapt to the impacts of climate change.
The training is accredited by the award winning Carbon Literacy Project, run by the Manchester-based charity The Carbon Literacy Trust. All participants successfully completing the course have received a certificate confirming their Carbon Literacy.
Attend Training and Get Certified
We currently have training available in Aberdeen in May, Glasgow in June and Stirling in August. New for 2017 we're offering you the opportunity to host a Carbon Literacy course where you are, giving you the opportunity to get more staff and volunteers certified. In order to take up this offer all we ask is you provide the venue and guarantee a minimum 10 participants from at least two community-led organisations in your area. Contact CBP Officer Russell Gill if you'd like to arrange this email@example.com or 01786 468771.
Slides from Day One - Carbon Literacy for Communities Day 1
Slides from Day Two - Carbon Literacy for Communities Day 2
Climate Change and Carbon for Communities is an information sheet with links and information to help you understand the science, how to communicate the issues, what action we can take and the policy around climate change.
Responses to Climate Myths and Denial is an information sheet with information you can use to counter common climate myths and arguments used to deny climate change is a problem.
Scotland 2030 a view of Scotland in 2030 that shows how the changes we’re making together can help create a cleaner, greener, healthier and fairer country for all.
Greener Scotland website is the Scottish Government’s one-stop website for Scottish households on greener living.
Course Activities and Games
Climate Conversations - a guide to running a 70-minute conversation in your community around climate change.
Myths Snap - a fun game to match common climate myths to robust responses
Diamond 9 - an exercise to help prioritise communications for your community
Greenhouse Gas Sources - match the human activity to the greenhouse gas it produces
Human History Timeline - an activity to illustrate why climate change is a concern for humans
Communicating Climate Change Scenarios - a role playing activity to practice countering common climate myths
Walking the Walk - an activity from Climate Outreach to help visual carbon footprints
Low Carbon Behaviours
Shifting Normal is designed to help community-led organisations tackling climate change maximise their success by taking account of how change happens when planning, carrying out and reviewing their activities.
Low Carbon Scotland: A Behaviours Framework, from the Scottish Government, details plans to drive and support the move to low carbon living in the lead-up to the first key climate change target in 2020. It highlights the 10 Key Behaviours where individuals can really make a difference at the present time. These are put into groups which correspond with the themes of the CCF.
The Segmentation Model brings together a wide range of information to help us understand more about the attitudes and behaviours of people across Scotland in relation to low carbon behaviours. This could be useful when first deciding which low carbon behaviours to encourage in your community.
Other Useful Resources
Climate Outreach - Europe's leading climate communication organisation that aims to help people understand climate change in their own voice. The website has loads of useful resources including specific advice on communicating with young people, faith groups and the political centre-right as well as resources on communicating about climate impacts and migration as a result of climate change.
Climate Visuals is a library of images for climate change communication that has been compiled based upon research conducted with thousands of people in the UK, Germany and the US.
Carbon Conversations is a series of six meetings that gives participants the opportunity to explore the practical and emotional challenges that will be faced in moving to a low carbon society. Community groups often use this as an in-depth engagement tool and a verison is also available for workplaces. The bibliography from the workbook is a comprehensive reading list for learning more about climate change, its impacts and solutions.
Common Cause looks specifically at our deepest held attitudes and beliefs - values - and how these influence and are influenced by our behaviours and the world around us. Using these insights it considers how communications and the ways in which an issue is framed impacts on its effectivenes. The Common Cause Handbook gives a good introduction to the basic principles and gives some examples of how these can be used in campaigns.
Sell the Sizzle: the new climate message by Futerra thinks about you 'sell' climate change to people, 'the science is unequivocal therefore climate change is now a salesman's problem.' For more information and resources about communicating climate change go to our Climate Change Resources page.
MINDSPACE is a framework for different ways of 'nudging' people to adopt different behaviours. It was developed by the UK Government's 'Behavioural Insights Team', which was nick-named the 'nudge unit'. When designing a project, or campaign, it can be useful to see MINDSPACE as a set of levers you can pull to try to influence people. If your project is stuck, this could be a way to examine what you’re doing and see if there are any obvious opportunities you’re missing.
Social Marketing means applying the insights and techniques of traditional marketing to 'selling' pro-social or environmental changes in attitudes and behaviours. It involves market research and understanding your audience, and tailoring communications to suit different segments. The segmentation tool above is based on this approach. Two useful resources in this area are:
Consumer Power: Communicating Behaviour Change from IPPR gives 10 principles for communicating low carbon behaviours.
How To Go Beyond Social Marketing from COIN looks at common pitfalls and things to consider.
The SCARF Model starts from the position that people act to maximise social rewards and minimise social threats in the same way we do for physical rewards and threats. SCARF stands for five key areas of social life that we have a threat/reward response to - status, certainty, autonomy, relatedness, fairness. For people to respond positively to suggestions we make about making changes in their lives we must be aware of maximising benefit in these areas of social life, and minimising threat.