litter a lift
Take it home
What we're doing
This campaign aims to encourage all road users in Scotland to respect our shared environment and do one simple thing to keep litter off our roads. We do this by:
Through a schedule of publicity, communications and campaign activity across the country, we are raising awareness of the scale and impact of roadside litter and spreading the message to Give your litter a lift, take it home.
Testing innovative interventions
We work with partners to develop and test targeted messaging and infrastructure interventions and change people's attitudes and behaviours around roadside litter and littering from vehicles.
We work with the three main Road Operating Companies in Scotland (TranServ, AMEY and BEAR) to gain insights and build a better understanding around the origins, scale and impact of roadside litter in Scotland.