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Scottish Water’s bold new campaign welcomed

We are delighted to support Scottish Water’s new campaign, “Your water, your life – Top up from the tap”. The new campaign aims to encourage the people of Scotland to take positive action for both their own health and the environment by using reusable water bottles and filling them up from the tap.

Along with the health and financial benefits of drinking tap water, the campaign is sending out a clear message about reducing plastic waste and protecting the environment.

We hope that this campaign will encourage people to think more carefully about buying single-use bottles and lead to a shift in their behaviour when it comes to bottled drinks.

We are already working hard on the issues around single-use plastics and the environmental problems they cause and, as part of this, we recently signed up to the UK Plastics Pact.

Single-use plastic bottles are often consumed on-the-go and are prone to being littered with detrimental effects – for example, we know that over 80% of plastics that end up in our rivers and seas start life on land. We are fully supportive of initiatives that tackle the source of plastic waste and litter and which lead to Scotland becoming cleaner, greener, and more sustainable.

Derek Robertson, Chief Executive of Keep Scotland Beautiful, commented:

“We’re delighted to back Scottish Water’s campaign, and hope it will go some way to help reduce the amount of plastic waste we see in Scotland. I’m particularly pleased to see references to the importance of protecting our natural environment.  

Plastic litter is a real issue and one for which we all need to take responsibility. Tons of plastic bottles are littered in Scotland annually so this campaign can go a long way to help address that. And there is no doubt that choosing to fill up a reusable bottle from the tap is also an important step that allows us all to live more sustainably.” 

21 June 2018

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