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Recycle and Reward Initiative partnership with Scotmid

We are delighted to announce a partnership with community retailer Scotmid Co-operative who have unveiled their first reverse vending machine to encourage customers to recycle soft drink cans and plastic bottles.

Entitled ‘Recycle and Reward’ the scheme, which is already popular in many countries including Scandinavia and Germany, has been launched for a three-month period in Scotmid’s South Queensferry store.

When customers return plastic and aluminium soft drink containers that have been purchased at the South Queensferry store into the reverse vending machine, they can choose which reward they receive - either 10p per item off their shopping bill or by donating the sum to support our activities.

The initiative aims to reduce litter, improve the quality and quantity of recycled materials and increase opportunities for the public to recycle, echoes the messages of our upcoming campaign, Upstream Battle, which will launch this autumn.

 

Derek Robertson, Chief Executive of Keep Scotland Beautiful said: “We’re delighted to be partnering with Scotmid on this exciting initiative.

“Litter is an increasing problem in Scotland and we believe people must change their behaviour and do the right thing with their cans and bottles.

“We hope it will help encourage people to make recycling part of their everyday activities, removing the opportunity for single-use items like plastic bottles to become litter on land and in water.

“80% of litter in our seas starts life on land, and this vending machine is a great opportunity to show people they can take action on a local level to help keep Scottish communities clean, green and sustainable.”

 

Scotmid Chief Executive John Brodie said: “Reducing the amount of plastic that ends up in landfill and the decreasing the volume of litter found in Scotland’s streets, countryside and coastlines are the key objectives of not only the Scottish Government but all responsible retailers.

“We’re proud to have already forged a new partnership with Keep Scotland Beautiful and we look forward to seeing the initiative help to achieve the objective of a beautiful Scotland.”

10 October 2018

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