Making a splash with My Beach, Your beach campaign

The successful My Beach, Your Beach campaign has been relaunched and expanded following a clean up on Portobello beach on World Ocean's Day.

Following a successful My Beach, Your Beach campaign at Portobello, Ayr and Fisherrow in 2018, the campaign is being rerun at all three locations, and expanded to include Kinghorn Harbour beach too.

The campaign aims to raise awareness of pollution and its impacts on water quality - from dog fouling and litter, to feeding gulls.

The beach communities will see a range of innovative initiatives coming to their beach to help drive behaviour change, including community clean up events, bright signage and wrapped bins along the shorefront, and new for this year – litter picking stations, citizen science surveys and new ‘doggie ambassador’ competitions.”

Last year the initiative was a soaring success, the report recorded a reduction in litter of 12-15% at all three beaches, Portobello, Ayr and Fisherrow, as well as bolstering engagement with an 82% public awareness of the campaign and its key messages.  Now, the community in Kinghorn, Fife, will be encouraged to get involved, making a difference to the beach that is already so well loved.

The interventions run alongside a range of efforts by the Scottish Government, SEPA and Scottish Water to improve bathing waters across Scotland.

Environment Secretary Roseanna Cunningham said: “I am pleased to see the return of the My Beach, Your Beach campaign again this summer, which has made a valuable contribution to increasing public awareness on the impact litter of all kinds can have on our beaches.

“The Scottish Government is committed to protecting Scotland’s natural environment and the health and wellbeing of our communities. Campaigns like this one will help us to develop long term solutions to the challenges facing Scotland’s coastlines - keeping our beaches clean for everyone to enjoy, particularly as we approach the Year of Coast and Waters in 2020.”

While the four campaign beaches will benefit from strategic campaigns, beaches all across Scotland will be able to access a specially developed campaign toolkit, with online resources available for download, helping them to take control of keeping their beaches clean.


08 June 2019

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