Chivas Brothers are Responsib'All

With support from 14 members of our staff, employees of Chivas Brothers, and local community groups took part in some massive clean ups on Thursday 6 June as part of their Responib'All day. They removed over 700 bags of waste, including 300 full of plastics for recycling into a plastic punt that will be used on Scottish waterways to further reduce litter.

Armed with litter pickers, yellow tabards and bags almost 700 employees, including the Chief Executive, from all six Scottish Chivas offices attended clean up events across the country alongside local volunteers.

The massive efforts, supported by fabulous partner organisations at all sites, removed a whopping 730 bags of litter, in addition to lots of flytipped items - the largest being a caravan abandoned on the foreshore!

Derek Robertson, our Chief Executive said, “I’m delighted that hundreds of Chivas Brothers employees across Scotland got involved in the Responsib’all clean-up day.  This is a fantastic example of a business stepping up the challenge and supporting its employees to take the vital action needed to tackle littering in the communities where they are based, raising awareness and helping to change behaviours. I'd also like to thank our partners at each location, without which we couldn't have achieved so much.”

Jean Christophe Coutures, CEO and Chairman of Chivas Brothers, commented: “Responsib’All Day is a demonstration of our commitment to having a positive impact on the places we call home and inspire others to take positive action. Not only are we cleaning rivers, seas and community spaces across Scotland, but by turning that waste into a boat which can be used to clean Scotland’s waterways, we can further futureproof the beautiful home of Scotch.”

Here are the impressive local stats:

Moray – Findhorn Beach, Findhorn river and harbour 

160 people

60 bags in total (30 landfill / 30 plastic recycling)

Bowling Harbour/beach

100 people in total

100 bags (60 landfill /40 plastic recycling)

Partner support from Scottish Canals

Dumbarton Foreshore

100 people

110 bags (100 landfill / 10 plastic recycling and an additional two trailers of flytipped waste)

Partner support from Friends of Dumbarton Foreshore and West Dunbartonshire Council

Leven sites – along the river from Chivas Brothers Distillery

160 people

280 bags (120 landfill / 160 plastic recycling)

Partner support from Loch Lomond Fisheries Trust

Paisley - along the River Clyde and White Cart river.

120 people in total.

180 bags (120 landfill / 60 plastic recycling)

Partner support from Renfrewshire Council and Renfrew White Cart River Bank Community Group



06 June 2019

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