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Food and drink on the go litter intervention on Clyde Walkway

Keep Scotland Beautiful recently launched a new intervention in Glasgow to tackle marine litter on the River Clyde.

Enjoy it on the way…Bin it on the go messaging is now on display on banners and bins along a stretch of the Clyde Walkway, encouraging people to bin food and drink on the go packaging responsibly as part of our Upstream Battle® Campaign.

The intervention follows a litter survey day along the riverbank back in December 2023, where #TeamKSB members surveyed 9.9km of the river in the Dalmarnock and Scotstounhill areas of Glasgow and completed 22 marine litter surveys.

Data collected on the day found that food and drink on the go items had a significant litter presence, so the new intervention specifically targets these items.

In addition to the banners and bin wraps a billboard was unveiled at Shawfield next to the Clyde reminding people that 80% of marine litter starts its journey on land.

This intervention follows a similar project that took place in the Forth Valley, targeting food and drink on the go items at locations in Stirling, Clackmannanshire and Falkirk.

Eighty-five per cent of people agree that they want to see more efforts to prevent litter in their area, and the River Clyde was chosen for the intervention as it was where our Upstream Battle® campaign began in 2018, before going national in 2023.

Paul Wallace, our Campaigns and Social Innovations Manager, said: “It’s great to see our messaging have such a prominent presence along the River Clyde, and we appreciate Glasgow City Council’s support to implement this intervention.

“We know that 80% of marine litter comes from land, and the Scottish Litter Survey found that 90% of people agree litter is a problem across the country.

“This intervention will tackle both of these issues, and hopefully our message of Enjoy it on the way…Bin it on the go will encourage people to do the right thing.”

We are determined to play our part in reversing Scotland’s litter emergency and will continue to support the Scottish Government’s Marine Litter Strategy and National Litter and Flytipping Strategy.

15 April 2024

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