Our strategy - creating a national mission to keep Scotland beautiful

We launched Our strategy 2023-2026 at Dynamic Earth in Edinburgh on Wednesday 13 September with support from a number of key politicians, stakeholders, and friends of our charity. 

At the launch event Tom Brock, Chair of the Board of Charity Trustees welcomed delegates.  He highlighted our long and very successful history in supporting and working with communities, businesses and the public sector to achieve our shared ambitions to improve Scotland’s environment.  He urged everyone to work collaboratively to make a major positive impact on our environment, our wildlife and our communities, and outlined our commitment to growing our community networks, working with them and supporting them to achieve even more. 

We were delighted to have contributions at the event from just some of those we work with including:

  • Diffley Partnership
  • VisitScotland
  • Stonehaven Horizon Project,
  • Willowgate Activity Centre; and
  • Wallacehall Academy, Dumfries and Galloway

Our team, both staff and charity trustees, have worked together to create Our Strategy for the next three years. In essence this is a recommitment to activity and opportunities for everyone to be inspired to take action to combat climate change, tackle litter and waste, restore nature and biodiversity and improve places.

For many people, communities and businesses the opportunity to feel that they have a stake in environmental issues can feel too removed, too challenging and, sometimes, too abstract. Our work, and the work of the people and organisations we are so privileged to work with, is to address this head on. We can all take action. It all makes a difference.

Our stated ambitions will not be a surprise – we support Government policy and indeed the national ambition to become a Net Zero Nation, to become litter free and develop a circular economy, to restore and enhance nature and biodiversity and to improve the places where people live and work.

Our CEO Barry said, "For too long Keep Scotland Beautiful has only been seen as the name of our charity – we hope that this strategy will be the start of people seeing it as a national mission, one which will be achieved when we create a society that is Climate Literate and Litter Literate, where we recognise and champion the importance of restoring nature and biodiversity across our diverse places and when all communities are actively engaged in environmental improvements."

We urge you all to take a look at our Strategy and to make a commitment to take an action, however small to keep Scotland beautiful.  

14 September 2023


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