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Glasgow City Council announce LitterLotto partnership

We’re delighted to announce a new partnership between ourselves, Glasgow City Council and LitterLotto as we continue to combat the growing issue of litter in our communities.

LitterLotto is a free to enter prize draw that aims to help reduce litter through behavioural change, incentivising people to bin their litter responsibly.

Following South Ayrshire Council’s partnership earlier this year, Glasgow City Council becomes the second local authority to use the innovative app to reward Glaswegians who pick up and bin litter.

Barry Fisher, our Chief Executive, said: "It’s wonderful to partner with Glasgow City Council and LitterLotto and take another positive step towards tackling the litter emergency. Data from our forthcoming Scottish Litter Survey has shown that the majority of people view litter as a problem both nationally and locally.” 

"For more than a year our partnership with LitterLotto has seen winners all over the country being rewarded for doing the right thing. Everyone has a role to play as we battle the litter issue and we are determined to find new ways to engage and inspire Scotland’s people to reverse the data trends.

"That is why we are delighted to be working with LitterLotto and Glasgow City Council to bring this innovative app to the city to promote behaviour change in a fun way. 

"We’ve had plenty of winners from Glasgow through our own partnership, so we know the desire for positive change is there, and I’m looking forward to seeing even more people rewarded for keeping Scotland, and Glasgow, beautiful."

Data from our forthcoming Scottish Litter Survey shows that over the last three years a large majority of people in Scotland – around 9 in 10 – have consistently viewed litter as a problem across the country. When it comes to their own area 7 in 10 Scots believe litter is a problem locally.

Councillor Ruairi Kelly, Glasgow Convener for Neighbourhood Services, said: "Glasgow’s LitterLotto is a novel and exciting way to encourage people to bin their litter when out and about in the city.

"The council spends around £20million each year cleaning up litter dropped on the city streets, so anything we can do to stop people dropping it in the first place is worth trialling. This LitterLotto pilot is another string in our bow to encourage positive behavioural change and foster good habits.

"We already have around 500 Neighbourhood Improvement Volunteers who regularly do their bit to help tackle litter and a network of over 80 litter picking hubs across the city to enable people to borrow equipment to carry out litter picks in their area.

"LitterLotto is an incentive for more people to dispose of their litter responsibly, helping to keep the city clean and enabling them to be in with a chance of winning prizes."

David Landsberg, Founder of LitterLotto, said: "Myself and the LitterLotto team are delighted to welcome Scotland’s biggest local authority, Glasgow City Council, to partner with us.

"If you had told me when we launched LitterLotto  that in just 18 months we’d have given away hundreds of thousands of pounds in prizes and seen over 10million pieces of litter binned through our app, I would have been blown away.

"It’s thanks to Keep Scotland Beautiful, our fantastic partnering councils and the great work of their residents that we’re achieving such impressive results."

To be in with a chance of winning, all you need to do is download the free LitterLotto app on your smartphone or device, be on litter alert when you’re out and about and use the app to take a picture of litter as you place it in the bin.

15 November 2023

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