Enjoy a free hot drink in May when you choose to reuse

Cup Movement® in the Highlands – making it easy to say no to single-use cups

More than 250 single-use cups have been replaced with a reusable one since we launched our innovative new scheme, Cup Movement® in the Highlands, just four weeks ago.

This month, in an effort to help more people make a positive choice and reduce their single-use cup consumption, customers of 24 businesses serving takeaway food and drink in the Highland Cup Movement network are being offered a free hot drink the first time they download and use the Vytal app to borrow a reusable cup.

Using innovative app technology, customers are able to borrow a Vytal reusable cup and return it to the business they purchased the drink from or one of the others in the network. If the cup is returned within 14 days, the customer doesn’t pay a penny for their cup.

Paul Wallace, our Campaigns and Social Innovation Manager, said: “Around 200 million single-use cups are used and discarded in Scotland every year. Only 4% of these are recycled. Something needs to change. So, during May choosing to reuse will be easy and customers visiting one of the Cup Movement® network businesses and using the app for the first time will get a free hot drink on us to say thanks for making a positive choice.

“While the convenience of single use cups often wins over reusable options, they come at a cost, to our environment, and also for those businesses using them to sell their hot and cold drinks in. We are working in collaboration with businesses to make reuse the norm for their customers.

“I’d encourage everyone to download the Vytal App and get drinking guilt free coffee.”

And it couldn’t be easier to borrow a cup:

  1. Download the Vytal app from any app store and show it to your server.
  2. Order your favourite brew. (For Free if it is your first time)
  3. QR code from the customer and cup scanned.
  4. Return the cup to any participating business within 14 days.
  5. Repeat.

Cup Movement® in the Highlands is a collaboration between Keep Scotland Beautiful, NorthCoast 500, Zero Waste Scotland and Highland Good Food Partnership. It is funded through the Bring It Back Fund, a £1.4million fund launched by long term partners UK environmental charity Hubbub and Starbucks®.

The Cup Movement network includes a range of businesses selling takeaway drinks in and around the NC500 route including cafes, a campsite, visitor attractions, delis, restaurants and mobile vans. A map of the participating businesses can be found here: www.KeepScotlandBeautiful.org/HighlandCupMovement

More information about the promotion can be found here and on social media by searching for #HighlandCupMovement.

16 May 2023

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