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Keep Scotland Beautiful joins Tourism Declares

22 January 2021

We’ve declared a climate emergency and signed up to Tourism Declares, an initiative that supports travel organisations, companies and professionals in declaring a climate emergency and taking purposeful action to reduce their carbon emissions.

As Scotland’s National Operator for Green Key – an international eco-label for tourism and hospitality establishments – we strongly support the Tourism Declares initiative, and all efforts toward a more sustainable tourism sector.

Following on from a commitment made by VisitScotlandWild Scotland and Sail Scotland in November last year, we have added our support to encourage responsible tourism and tackle climate change through our activities.

Our declaration coincides with the first anniversary of the movement and comes with fewer than 300 days until Scotland hosts the COP26 climate conference. We believe that raising awareness and understanding of the issue and solutions to climate change is key to support people and industry to make urgent changes. 

Climate change and its wide-reaching impacts on our biodiversity, our communities and our economy and livelihoods are too large to ignore and just carry on ‘business as usual’.  

Barry Fisher, our CEO said, “We have been inspired by the global commitment to get involved with Tourism Declares and are looking forward to working together to help support the tourism industry. Keep Scotland Beautiful is committed to combatting climate change, and our Net Zero target was signed off by Charity Trustees last year setting out a new ambition for us to reduce our greenhouse gas emissions to net zero by 2030.  As we look to the future, we will identify opportunities to support those in the tourism industry whom we work with to transition towards carbon free tourism.”

Like all signatories, we have committed to the work towards five actions, some of which we are well underway in achieving.

Jeremy Smith, co-founder of Tourism Declares, said, “We’re delighted that Keep Scotland Beautiful has declared, further embedding the commitment that Scotland is showing across its communities. As the organisation responsible for delivering Climate Emergency training at a local level across the country, I am looking forward to working with them and learning from their experiences in supporting communities and our industry to face this challenge together.”

As we move forward and plan for the green recovery we will advocate for change and continue to encourage and support those we work with, the tourism industry through our Green Key activity, our young people, our award winning beach and park managers, and those communities who work hard to combat climate change and tackle litter in their own neighbourhoods.

We support the