National Roadside Litter Campaign launched
With 88% of Scottish adults agreeing that roadside litter creates a negative impression of Scotland, the campaign aims to tackle the behaviour which is ruining the view for visitors and domestic road users alike.
Our recent litter monitoring has revealed that over 96% of Scotland’s main roads and iconic routes are affected by litter. In addition, during 2016, 52% of Scottish adults have seen someone throw litter from a vehicle and not pick it up.
With investment from industry and working in partnership with, Transport Scotland, Zero Waste Scotland, VisitScotland, road operating companies and local authorities, the campaign urges road users to take personal responsibility for their litter, encouraging them to give their litter a lift, and take it home.
To support the ongoing campaign, Keep Scotland Beautiful and its partners will test a range of interventions at a number of selected sites throughout Scotland. We'll keep you informed of these as they are unveiled across the country.
The campaign is being supported by leading British Soft Drinks Association (BSDA) members, AG Barr, Britvic, Coca-Cola European Partners, Lucozade Ribena Suntory and Red Bull, as well as McDonald's.
24 November 2016