Aberdeen Inspired work with a wide range of organisations, both business and voluntary, to improve the city centre. By means of a wide range of projects, both small and large, the BID’s aim is to encourage businesses and visitors into the BID area. This is done by supporting, leading on and/or financing various initiatives, including Creative Lighting Schemes, litter-prevention work, contributing to the local authority's Floral Enhancement program and many cultural and artistic projects. Aberdeen Inspired believes it is instrumental in many interventions, with the sole aim of improving Aberdeen city centre.
Aberdeen Inspired won the 2017 'VisitScotland Award for Tourism' for 'Nuart Aberdeen':
Pioneered by Aberdeen Inspired, funded jointly with Aberdeen City Council, the world famous Nuart Street Art Festival took part in its first ever full scale collaboration and first foray as a complete festival outside Norway, to become “Nuart Aberdeen”. Thanks to the long persistence of staff at the BID, this collaboration arrived in the city for Easter 2017 to change the face of local culture and, with a three-year deal signed, guarantees many more large and small scale pieces of art, from major artists, to come.