Introduction to ISM (Individual, Social, Material)

This ½ day course is suitable for anyone with responsibility for developing, implementing or assessing behaviour change projects and programmes within their organisation. The course provides an introduction to the ISM framework and approach to understanding and influencing behaviours and decision-making. The course content focuses on barriers and challenges in the context of climate change and sustainability, however the framework can be applied to a variety of change management issues.


This course will be created to meet the specific needs of your organisation. If you are interested, please complete the form on this page and we will be in touch to arrange a suitable time, course structure/content and price.

The course provides an overview of behavioural change theory including values, attitudes and framing, supplemented with case studies and practical examples, including workshop participation.

Learning outcomes

This course will:

  • Provide an overview of the ISM framework and approach including the underlying theories and practices which helped inform its development.
  • Build confidence in applying ISM to enable determination of where, when and how to apply the framework.
  • Help coordinate a more holistic approach to project identification, development and delivery with colleagues and stakeholders, including as part of broader strategies and programmes.
  • Enrich insight and improve understanding of factors that influence and affect people’s behaviours and decision ma
Local authority / company that you represent

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