Almost 500 million single-use cups are used in Scotland each year.
95 million single-use cups are used in the greater Glasgow area each year. But, only 4% of these are recycled.
Something needs to change.
Get involved below

In collaboration with

Our single-use cup problem


Almost 500 million single-use cups are used in Scotland each year: an unimaginable number of cups that we are throwing away. And, if only 4% of these are currently recycled, what happens to the remaining 96%? Most go to landfill and far too many just end up littering our beautiful country.

We think something needs to change and have created Cup Movement® to tackle this problem.

With an estimated 95 million single-use cups bought in the greater Glasgow area each year, the city is the perfect place for us to begin.

What is Cup Movement®?

Cup Movement is an innovative city-wide collaboration that will transform Glasgow’s relationship with single-use cups.

We are working across the board, with everyone who buys, sells and uses cups, to find solutions that work.


In order to reduce cup waste, we are focusing on:

  • Ensuring that far fewer cups are littered
  • Increasing cup recycling rates, through the development of a cup waste collection and recycling service
  • Promoting reuse


Cup Movement will:

  • Raise awareness, share information and help people to make more sustainable cup choices.
  • Work together with key stakeholders to trial different approaches for reducing cup waste
  • Provide robust evidence to inform policy and practice.
  • Create a successful model which we can replicate in other cities.

Get involved


For any enquiries, please email cups@keepscotlandbeautiful.org


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