Around 200 million single-use cups are used and discarded in Scotland each year.
Only 4% of these are recycled.
Something needs to change.

Our single-use cup problem


Around 200 million single-use cups are used in Scotland each year: an unimaginable number of cups that we are throwing away. And, if only 4% of these are currently recycled, what happens to the remaining 96%? Most go to landfill and far too many just end up littering our beautiful country.

We think something needs to change and have created Cup Movement® to tackle this problem.

What is Cup Movement®?

Cup Movement aims to transform our relationship with single-use cups, by working across the board, with those who buy, sell and use cups, to find solutions that work.

Cup Movement aims to:

  • Raise awareness, share information and help people to make more sustainable cup choices.
  • Work together with key stakeholders to trial different approaches for reducing cup waste.
  • Provide robust evidence to inform policy and practice.
  • Create successful and replicable place-based models.
  • Contribute to the Scottish Government's policies and ambitions.

Let’s reduce cup waste

In order to reduce cup waste, we are focusing on:

  • Ensuring that far fewer cups are littered
  • Increasing cup recycling rates, including the development of a cup waste collection and recycling service
  • Promoting reuse

Click on the sections below to learn more:

What we're up to


For any enquiries, please email cups@keepscotlandbeautiful.org


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