Highland Cup Movement
What is Highland Cup Movement?
In collaboration with North Coast 500, Zero Waste Scotland, and Highland Good Food Partnership, we have secured significant funding to pilot a large-scale, reusable cup scheme in the Highlands linked to the route of the iconic NC500. The scheme is currently being developed and will be live during 2023 tourist season.
It is funded through the Bring It Back Fund – a £1.4million fund launched by long term partners UK environmental charity Hubbub and Starbucks®. Find out in the video below, the innovative ideas that will be encouraging reuse and removing barriers to reusable packaging across the UK.
How can I get involved in Highland Cup Movement?
In a recent study ‘73% of people think more needs to be done to make it easier to choose reusable alternatives to single use food and drink packaging’. The Highland Cup Movement aims to make it easier for businesses and customers to choose a reusable cup when purchasing takeaway hot drinks in NC500 area of the Highlands.