The group's aim is to enhance the environment through the endeavours of local volunteers. Its ethos is "Let's just do it". Brighter Bothwell has involved local people, businesses, schools, churches and other community groups, local authority staff and others who share its aspirations. The group provides colourful floral displays, plants bulbs, organises litter picks as well as general pruning and weeding. It encourages dog owners to pick up poo and raises awareness of cigarette butt discarding. Schools are encouraged to include biodiversity when working on their green eco flags.