- Applauding the unsung heroes who manage our award winning parks and beaches
- Socially distant but learning together
- Getting to know.......Lisa Snedden
- Waste vs the pandemic: finding a new normal for single-use cups
- Now is the time to change
- Could the Global Goals provide a framework for the green recovery?
- Getting to know....Connor Launder
- Our incredible Beautiful Scotland and It’s Your Neighbourhood community
- Getting to know our people behind Climate Ready Classrooms
- Lockdown litter - a community view
- Looking after beaches
- Time for a more sustainable future, a greener and fairer one for all
- Getting to know.....Claire Gibson
- The Origins of George Wyllie's 'Original Earth Guarantee'
- Getting to know... Aoife Hutton
- National disgrace of lockdown litter
- The healing power of local places
- Tackling Covid-19 and climate change at a community level
- Amid the Coronavirus crisis the climate emergency has not gone away
- Bringing environmental education home
- Preparing young people to take action on climate change
- Running on community power
- Reconnecting with nature
- Coronavirus isn't an excuse - flytipping is still a crime
- Sowing seeds of hope in our community
- Hope for the environment post-Coronavirus?
- From Eco-School Committee to environmental charity
- You can’t tackle the climate crisis unless you are climate ready
- Why everyone wins when you take part in Beautiful Scotland
- Entering our third decade with a splash
- Is 2020 the year for a circular economy in Scotland?
- A year in the life of: the campaigns and innovation team
- Scottish Partnership Against Rural Crime
- Setting sail: all aboard the partnership
- Free wheeling
- Scotland is thirsty for change
- This #ScotClimateWeek, are you ready to pledge?
- Upstream Battle at Whinhill Primary School
- Elaine Hopley on our Upstream Battle week of action
- 20 September climate strikes: what took place and what happens now?
- Playing our part to reduce cup waste
- The funeral of a glacier: time to pull the emergency brake
- Get your Paws on Plastic
- Arran – exploring its hidden gems
- It’s time to take action to reverse climate change
- Monitoring litter to help keep Scotland beautiful
- Tackling Our Unsustainable Cup Consumption
- Cups hitting the ground: what we learned at TRNSMT Festival
- We All Have To Fight The UpStream Battle
- It's rubbish that people have to clean up after litter bugs
- The power of pocket gardens
- Registering your clean up makes a difference
- Tackling climate change starts at home
- Speaking the language of Carbon Literacy
- The life of a Keep Scotland Beautiful intern
- Wheatley Group: two years on and still going strong
- Roadside Litter: Think twice before you chuck
- Our citizen scientists are ready to make waves for Upstream Battle
- Taking a stand on climate change – what actions will you take?
- The Cup Movement will tackle our litter culture head on
- Working across borders to tackle climate change
- Celebrating 25 years of Eco-Schools in Scotland
- Climate change – it’s personal
- Putting young people first for our environment at Keep Scotland Beautiful
- Treading lightly – steps to lower our carbon footprint
- Aunty Babs washes her spoon and so should you
- Climate change: we can all do our bit
- Have yourself a green Christmas
- Shifting up a gear on Scotland’s roadside litter problem
- It’s time to consign our litter problem to the dustbin of history
- We can save our seas by starting at home
- Everyone can do their bit to protect the world – what’s your Goal?
We all know that dog poo, either left where it landed or bagged and abandoned, is grim. Over the last few years, and particularly during this period of lockdown, more and more of you are telling us that it is getting worse and that something needs to be done to address it. So, we got our thinking caps on, had a play with some puns, and came up with our #TurdTag campaign! Heather McLaughlin, our campaigns officer responsible for this emotive hashtag campaign, tells us how it was born and what we are trying to achieve.
As you can imagine, developing #TurdTag provided a lot of laughs. We know from our surveys that dog poo is found on almost 10% of the sites we assess, so last year at our all staff away day, we scoped out the potential for a campaign to highlight the problem of dog poo. With no boundaries we were able to start from scratch, get creative and really consider what would make a great campaign and how we could motivate people to get involved. I vividly remember jotting down all the words for ‘poo’ we could think of and trying to work them into suitable puns (as you will have seen through our social media channels these have been very useful).
Someone commented on a #TurdTag Facebook post – Did KSB really have a meeting about this? And I’m afraid to say that this really is the sort of thing we have meetings about, and believe me, we wish we didn’t! Dog fouling has been an issue that we, alongside local authorities, community groups and schools, have been trying to reduce for years.
I was thrilled when our management team approved the use of #TurdTag (I have to confess, I wasn’t sure they would) and the onslaught of poo puns that followed. I then got to enjoy briefing our design officer, Gary, on creating cute and fun dog poo illustrations to use on social media. I wasn’t sure how he’d take this or what he’d come up with but the email I got from him with the final designs read: I really enjoyed putting eyes and a smile on it and making it a three tier instead of 2 tier!
So, with #TurdTag coming to an end, I am delighted by how many people have got involved. There’s nothing better to start each working day than logging into our Twitter channel and seeing streams of images of dog poo and post after post using our hashtag. #TeamKSBScot has such a glamourous job!
I hope the campaign has successfully reminded people how disgusting and prevalent dog poo is in our communities. Whether it’s from reading the social media posts or actively taking part (or maybe just watching others take part) I’m sure the campaign has put a smile on everyone’s face, and for those offended we are sorry, but the time had come for a different approach. I’ve lost count of the number of times I’ve giggled in a virtual meeting when I’ve come up with a new pun to use!
The campaign has been engaging, had great coverage and prompted a fantastic response from the public. But, the fact of the matter is, dog fouling is disgusting. And, all puns aside, it is a national problem which requires a Scotland-wide, coordinated approach to change the behaviour of irresponsible dog owners. We work hard to provide appropriate information through education activities and campaigns and ensure that there are bins suitable for dog poo available and emptied regularly. And where these two approaches don’t change behaviour we must focus on enforcement and fines. Not only is dog fouling unsightly and illegal, but it’s also a human health hazard. It can also have a big impact on the agriculture industry – dog poo left in fields harms livestock and damages crops.
More than ever, during this period of lockdown, we need to remember that our environment is of huge importance to our health and wellbeing, but I also think we all need something to laugh at – and what better way to do that than with toilet humour?
One final thought – #TurdTag isn’t a flash in the pan (last pun I swear!). We plan to use the data and enthusiasm to develop a coordinated dog fouling campaign in Scotland. For this campaign we will work with local authorities, community groups and other organisations to design and roll out interventions and messaging. We will monitor any progress we make so that it can be replicated and adapted in other areas. A successful campaign needs support and funding from all sectors and hopefully #TurdTag has reminded us all how prevalent this problem is and will encourage everyone to get involved. Whilst we plan, we will continue to encourage owners to be responsible, bag their waste and put it in the bin, and if there’s no bin or the one they find is full our message is simply ‘take it home’. Your dog, your poo, your responsibility.