Your charity for Scotland’s environment

Bought in…Dropped in…

In 2003 Scotland’s first ever anti-roadside-litter campaign was launched by the then Environment Minister Ross Finnie. The aim of the campaign was to raise awareness of the increasing aesthetic problem and financial cost associated with roadside litter.

Campaign posters were displayed at Motorway Service stations and a series of local radio adverts ran across Scotland persuading those traveling in vehicles to do the decent thing and take their litter home to dispose of appropriately. Councils were provided with display posters and commercial and haulage companies encouraged to promote the anti- litter message on their vehicles.