Osama is a strategist and communicator who is currently fighting for everyone to have a decent, safe and affordable home as Director of Communications, Policy and Campaigns at Shelter UK.
Previously, he served as global Director of Marketing and Communications at Amnesty International where he repositioned the organisation to be more engaging and emotional when enhancing human rights. In doing so, his team won campaigns all around the world and achieved the organisation’s ambitious growth targets.
Prior to that he devised and implemented the approach which transformed the global reputation of Al Jazeera Media Network. These tactics created a breakthrough moment for the network in the US and drew it level with the audience numbers of more established competitors like CNN and BBC in target APAC and EMEA markets.
Osama enjoys hillwalking and photography.