20485
campaignCaseStudy

Neat Streets

Neat Streets was grounded in our previous ‘nudge’ research, including the No Butts On Rose Street campaign. The interventions included:

  • A 'My street is your street' photo gallery and posters
  • Bins wrapped to make them extremely eye catching
  • Cigarette ballot bins and concertina ashtrays - a first for the UK
  • Fancy dress bin men to encourage late night festival goers to put their litter in a bin
  • A festival litter bin

All interventions were supported with a full monitoring and evaluation schedule to assess their effectiveness.

Neat Streets was a result of a collaboration between us, Hubbub (a charity which explores innovative ways to interest consumers in important sustainability issues), The City of Edinburgh Council, local residents and shopkeepers from the Greater Grassmarket Business Improvement District (BID) area. 

If you would like further information about the Neat Streets campaign, please email us at neatstreets@keepscotlandbeautiful.org

 

Videos

Related Documents

Keep Updated

Get our news delivered straight to your inbox
Your personal information and right to privacy is important to us. It is not our practice to sell, rent or otherwise to disclose your personal information to others. Read our Privacy Notice

Keep Connected

We support the