Posters were distributed to local authorities and land owners to locate at hot spot flytipping sites.

This campaign used the voice of One Foot in the Grave’s Victor Meldrew, aka actor Richard Wilson, to highlight the dumb behaviour of those that fly-tipped and to encourage people to report incidents to the new national 24/7 hotline that was manned by SEPA.

In parallel with the public facing campaign additional support was given to train enforcement officers in local authorities and to encourage reporting through the UK Flycapture system to gather data on the scale of the issue.

The message was seen or heard by at least 90% of Scottish adults. Almost 2,000 calls were made to the Stopline during the campaign.