Youth litter campaign
This anti-litter campaign used quirky images and slogans under our campaigning banner Keep Scotland Tidy. The aim was to engage with a harder to reach secondary school audience to encourage behaviour change.
We used two main slogans and six designs under the themes – ‘Not as disgusting as…...’, and ‘You must be sick to litter’. Posters were produced and distributed to all secondary schools involved in the Eco-Schools Scotland programme.