Examples from workshops
Running an ISM workshop helps tackle barriers specific to an organisation or location. However, certain barriers are commonly identified during workshops irrespective of the context. Some of the ideas suggested by workshop participants to address common barriers form what is effectively a generic suite of actions which can be adopted by other public sector organisations.
The examples provided here are from workshops held on cycling and energy efficiency in South Lanarkshire. Each action that was identified in the workshop is shown with the ISM factors that it relates to.
Example One - cycling as a preferred commuting choice
Promote as part of employer initiatives for example, cycle to work/agile working/healthy workplace schemes.
Enlist Human Resources support to arrange worktime cycle training sessions, develop incentives for active travel and use of public transport.
Costs and Benefits, Meanings, Institutions, Rules and Regulations, Time and Schedules
Capture cycle commuting stories for newsletters, staff magazines, social media etc.
Develop a Bike Buddy scheme to improve confidence, learn safe cycle routes.
Values, Beliefs and Attitudes, Habit, Norms, Emotions, Agency, Skills, Networks and Relationships, Roles and Identities
Develop website for workplace/ cycling partnership to signpost resources, for example videos on bike repair and maintenance, safe routes, clubs, cycling events, bike shops and supplies etc.
Skills, Networks and Relationships, Norms, Tastes, Objects, Technology
Invite key bodies and partners to meetings, for example Cycling Scotland to talk about funding, support and resources, Abellio to influence plans for commuter hubs, the head of planning to discuss challenges with cycling infrastructure provision, new development priorities and constraints.
Networks and Relationships, Opinion Leaders
Collaborate with local health and leisure partners to highlight and optimise mutual benefits, for example cycling as a route to physical and mental wellbeing.
Costs and Benefits, Institutions, Meanings, Tastes, Networks and Relationships
Clarify funding options and criteria, for example from Paths for All to support behaviour change projects and synergies with projects to improve local air quality
Networks and Relationships, Infrastructure, Habit, Meanings, Time and Schedules, Rules and Regulations
Example two - energy efficiency behaviours in the workplace
Ensure more overt recruitment and recognition of role and efforts of energy champions, floor or building reps. Senior management express appreciation and value of role more visibly across the organisation and recognition of staff efforts and impacts.
Values, Beliefs and Attitudes, Roles and Identity, Opinion Leaders, Institutions
Provide guides stating minimum standards, for example printing policy, default printer settings, heating, cooling and lighting controls for the floor/building. Clarify extent of ability to self regulate versus central control.
Skills, Agency, Technologies, Objects, Rules and Regulations
Clarify and confirm organisational responsibilities, for example procedures for reporting a fault and turnaround times for response or resolution.
Agency, Institutions, Networks and Relationships, Time and Schedules
Include energy efficiency in staff induction, training, periodic reviews, team meetings, for example akin to importance of health and safety at work.
Values, Beliefs and Attitudes, Skills, Habit, Institutions, Meanings, Rules and Regulations
Ensure staff know and understand organisational expectations regarding energy efficient behaviours.
Provide examples of acceptable/unacceptable behaviours.
Skills, Institutions, Values, Beliefs and Attitudes, Norms
Spotlight energy champion/reps personal stories in staff communications, magazines etc. - how they came to take on the role, what it means, what they do, what they find challenging and rewarding.
Emotions, Values, Beliefs and Attitudes, Costs and Benefits, Norms, Roles and Identity
Encourage rotation of energy champion role amongst staff – help normalise and encourage shared responsibility to ensure not seen as specific to certain individuals.
Agency, Norms, Roles and Identity, Time and Schedules
Place meters in visible areas, kitchens, staff rooms etc. Produce visuals/infographics to illustrate consumption trends and translate actual and potential energy savings into meaningful and relevant parameters, for example jobs, services, assets or infrastructure.
Skills, Costs and Benefits, Meanings, Tastes, Objects
Centralise out-of-hours community lets and meetings especially where location is not critical. Identify specific floor area or hot desks for after-hours work.
Networks and Relationships, Infrastructure, Time and Schedules