About the campaign

Our solution

No matter what the excuse, littering anywhere is never ok. And littering on roadsides is especially problematic because it is so difficult to clean up.

That's why we say: Give your litter a lift. Take it home!

In other words, when on the road, keep litter in the car until you find somewhere to dispose of it properly. Simple.

To help get the message across, we've teamed up with some of the usual litter suspects.

They might be part of the problem but, after all, they can't help it if they're chucked by the roadside! All they want is to end up where they belong –in the bin or, even better, get recycled into something new!

Find out more about roadside litter and help spread the word